Why read this book? Truth be told, you probably won’t read this book cover-to-cover, but it is an invaluable reference tool. This is the standard reference tool for all English-language writers. Consider keeping a copy in your desk. There is a related online resource at Bartleby.com that allows you to search for rules by key word or browse the full contents of the original 1918 ver- sion of this book—all for free.
Why read this book? In her book, The Image of Leadership: How leaders package themselves for the right reasons, Di Giusto does a masterful job with a very difficult subject — your professional image in the workplace. The author, a Personal Branding Strategist and Image Expert, describes her work as “people packaging” and her book goes deep on all aspects of how one’s appearance speaks volumes about their abilities and potential for leadership.
Di Giusto uses the term, “professional imprint,” which is far superior to “personal brand” in a professional setting. In my book, Career-ology: The Art and Science of a Successful Career, I wrote a chapter titled, “Your Personal Brand” and I struggled with the vague and varied definition of that term, as well as, the seeming contradiction of the idea of a “personal” brand in a “professional” context. I considered other chapter titles including “Professional Brand” and “Personal-professional Brand,” but neither seemed to work. I like “professional imprint” because it includes it clearly refers to a professional context and emphasizes the enduring aspect of this concept.
Di Giusto summarizes the concept of professional imprint with a great analogy involving product packaging. From the book:
Chips packaging is always fascinating. . . Not one word, even not a lot of talking and describing the chips can do as much on the package as the picture does. It shows what you get. Period. . .
Yes, there are chips inside, but not those we saw on the outside. Inside, they seem more ordinary, and there are usually many that are broken into little fragments. But we still like them. . . What’s the lesson here? With a perfect appearance on the outside, people are willingly buy into you and might still accept you if you’re not as perfect on the inside. The other way around is invariably much harder. #imageofleadership
Why read this book? This is a superbly written parable whose main message is that in business, as in life, it is better to give than to receive. The Go-Giver is both inspirational and aspirational as you build your professional network. I can’t recommend it highly enough.
Adapted from my new book, Career-ology: The Art and Science of a Successful Career, Chapter 3: Professional Networking. Click here to download 2 chapters of the book for free! Available on Amazon today.
Why read this book? Written by the international best-selling author and leader in professional development, Eat That Frog will help you jump- start your professional development (or any other task in your work) with twenty-one proven methods and techniques. These methods are integral to accelerating your career: #7 Focus on Key Result Areas, #10 Take It One Oil Barrel at a Time, #11 Upgrade Your Skills, #13 Identify Your Key Constraints, #21 Single Hand Every Task.g your career: #7 Focus on Key Result Areas, #10 Take It One Oil Barrel at a Time, #11 Upgrade Your Skills, #13 Identify Your Key Constraints, #21 Single Hand Every Task.
Adapted from my new book, Career-ology: The Art and Science of A Successful Career, Chapter 2: Accelerate Your Career Experience. Click here to download two chapters of the book for free!
About Jeff Chapski
Jeff Chapski has coached and mentored hundreds of college students and recent graduates as they started their first jobs and launched their careers. Recalling the important skills and lessons he learned early in his own career, Jeff started writing a blog at Career-ology.com to help new professionals succeed at work. Read more...