Why read this book? The seven steps in this book provide a roadmap for creating “Brand YOU” by employing the same concepts used in traditional commercial brand management such as brand attributes, brand essence, brand image, and brand insistence. Step one includes a brand audit to assess your current state and the book concludes with step seven, a detailed action plan to implement your Brand YOU. The authors have worked with some of the best brands on the planet including Coca-Cola, McDonald’s, Wal-Mart, Delta Airlines, and Marriott.
Every company has two organizational structures: the formal one is written on the charts; the other is the everyday relationship of the men and women in the organization. -HAROLD S. GREEN
Organizational awareness is the understanding of your organization from top to bottom and from inside to out. It enables you to understand how you and your role relate to the larger organization and industry in which you work. It also includes the way in which your organization relates to the global economy. Understanding your organization will help you navigate your career.
Organizational awareness includes the culture, politics, and the written and unwritten rules that shape your day-to-day work and your long-term professional aspirations. Knowing your organization includes knowing the players—your colleagues. You also should understand the external forces that impact your organization and everyone in it—competitors, industry trends, government policies, economics, and other global dynamics.
It is important to note that the term “organizational awareness” has a variety of meanings depending on the context. In Career-ology, the focus is on your awareness and understanding of your role in relation to your team, organization, industry/sector, the larger economy/marketplace/country, and the world.
About Jeff Chapski
Jeff Chapski has coached and mentored hundreds of college students and recent graduates as they started their first jobs and launched their careers. Recalling the important skills and lessons he learned early in his own career, Jeff started writing a blog at Career-ology.com to help new professionals succeed at work. Read more...