Entries by Jeff Chapski

Dress Rules for the Workplace

DRESS RULES FOR THE WORKPLACE If you wear it to the beach, don’t wear it to work. If you wear it to the bar on Saturday night, don’t wear it in the of ce. Cheap suits are easy to spot. Make an investment in a well- tted suit. A modestly priced suit can be tailored […]

Your Personal Brand

Generally speaking the term “personal branding” is the practice of positioning yourself as a commercial brand. Like Nike, Coke, Apple, you (as a professional) are also a brand. The definition of personal brand varies by industry and profession. In a 1997 Fast Company article, “The Brand Called You,” Tom Peters coined the phrase “personal branding” […]

Reading List: The GO-Giver

The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann Why? is is a superbly written parable whose main message is that in business, as in life, it is better to give than to receive. e Go-Giver is both inspirational and aspirational as you build your professional network. […]

LinkedIn is a tool for networking

LinkedIn is a tool for networking, but not a substitute. It allows you to stay informed about what your network is doing and easily contribute leads, information, support, and other information. Don’t confusion social media tools with building a genuine, professional relationship with another person.

Where to find networking opportunities

There are formal networking groups and informal networking opportunities all around. Most people can identify three to five convenient opportunities without much effort. A networking opportunity isn’t always labeled as such. Informal networking can happen anywhere. Here are a few suggestions for formal and informal networking opportunities: Your own company or organization Trade and professional […]

The Emily Post Institute

Why this resource? Emily Post is synonymous with good manners. Her descendants have continued to publish etiquette books more than 50 years after her death. The Emily Post Institute offers many free resources including articles, blogs, monthly newsletters, and a YouTube channel with a great playlist called Etiquette BitesTM. In addition to these free resources, […]

THE GOLDEN RULE OF NETWORKING

All professional relationships require care and tending. Like a farmer who tends his field, the effective networker should not expect immediate results. Good networking cannot be rushed. Here are some additional points to remember while building your professional network: Relationships are fragile and take years to build, but only seconds to destroy. Be mindful of […]

Reading List – Managing Brand You: Seven Steps to Creating Your Most Successful Self By Jerry S. Wilson and Ira Blumenthal

Why read this book? The seven steps in this book provide a roadmap for creating “Brand YOU” by employing the same concepts used in traditional commercial brand management such as brand attributes, brand essence, brand image, and brand insistence. Step one includes a brand audit to assess your current state and the book concludes with […]