Reading List – Managing Brand You: Seven Steps to Creating Your Most Successful Self By Jerry S. Wilson and Ira Blumenthal

Why read this book? The seven steps in this book provide a roadmap for creating “Brand YOU” by employing the same concepts used in traditional commercial brand management such as brand attributes, brand essence, brand image, and brand insistence. Step one includes a brand audit to assess your current state and the book concludes with step seven, a detailed action plan to implement your Brand YOU. The authors have worked with some of the best brands on the planet including Coca-Cola, McDonald’s, Wal-Mart, Delta Airlines, and Marriott.

NAME TAGS DON’T DESERVE MUCH THOUGHT, RIGHT? WRONG!

At a networking event, you will meet people for the first time and you want to give them the maximum opportunity to remember your name. Attach your nametag very high on your right lapel. Do this because you are usually extending your right hand to shake, so that side of your body will also be slightly extended forward. This makes it easier for the person to read your nametag without having to look across your body.