Seth Godin’s Email Checklist

Godin’s email checklist has been around for a few years, so you may have seen it.  If not, it is definitely worth a read.  There are too many recommendations to be practically used as a checklist, however, they are all good.  Here are the most important recommendations to consider for your professional email:

13.  Am I angry? (If so, save as draft and come back to the note in one hour).
14.  Could I do this note better with a phone call?
21.  Could this email be shorter? Read more

Reading List: Mastering LinkedIn in 7 Days or Less

Jan Wallen's BookJan Wallen’s Mastering LinkedIn in 7 Days or Less  is a must read for LinkedIn newbies and experienced users alike.  Because of Jan’s extensive professional experience in Fortune 500 and Big 5 firms, her book focuses on the very practical aspects of utilizing LinkedIn to find a job, identify new clients and grow your business.

The book covers the basics from creating  your initial profile to searching for and connecting with people in your network.  As an extensive user of LinkedIn for her own business, Jan provides many of her own insider secrets, tools and services throughout.

There are specific steps for days #1-7 starting with determining your LinkedIn philosophy.  On Day #6, you’ll learn about The Most Important 10 Minutes You’ll Ever Spend in LinkedIn.  This information alone is worth the price of the book and the time spent reading it.  Each day covers a different topic and by Day #7, you will have had the full tour.  Some of the other important topics include:

  • Why LinkedIn shouldn’t be used as your electronic resume
  • Maximizing your LinkedIn profile with Recommendations & Answers
  • Determining your purpose and goals for using LinkedIn
  • Why to include the link to your LinkedIn profile in your email signature and how to get your “vanity” link
  • 10 Ways You Never Thought of Using LinkedIn

There are many books covering LinkedIn.  This is one of the best.

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Reading List: “How to REALLY use LinkedIn” – 2nd edition Available for Free Download

Jan Vermeiren and Bert Verdonck have written the second edition of “How to REALLY use LinkedIn” and are making it available for free.  Vermeiren’s first edition is one of my top recommendations on the subject of LinkedIn.

The 2nd Edition has been completely revised and there are 53 extra pages which include:

  • Passive, active and proactive strategies for people who are looking for new customers, new employees or a new job.
  • How to be better prepared for offline events using LinkedIn.
  • A brand new chapter about how organizations can use LinkedIn (versus individuals) including the new LinkedIn Strategy Matrix© for Organizations.

Finally there is the new free “Video & Tools Library” with video tips, assessments, tools and webinar recordings.  The book can be downloaded for free from http://www.how-to-really-use-linkedin.com (the library can also be found on that website).

Everyone Has Something to Contribute

In her Wall Street Journal Online article, Reverse Mentoring Cracks Workplace, Leslie Kwoh writes about “reverse mentoring” whereby older, more experienced employees are paired with younger employees who serve as their mentors.  This approach can be especially helpful to teach older employees about the latest technology such as Skype and iPhone apps and popular social media tools such as Facebook or Twitter.  The article cites several Fortune 500 companies that have successfully implemented reverse mentoring programs including GE, Ogilvy & Mather, Hewlett-Packard Co., Cisco Systems Inc. Read more

Top Eight Rules of Networking

Networking is a critical skill for a successful career.  When you learn to do it well, you will enjoy yourself.  If not, networking can be excruciating for you and the people around you.   Approach networking with the idea that you want to help others and you’ll be amazed at how much you receive in return.

Kelly Eggers of Dow Jones offers her version of the do’s and don’t of networking:

  1. Have a Solid Introduction
  2. Don’t Confuse People with Your Pitch
  3. Don’t Tell a Sob Story
  4. Spend More Time Listening Than Talking
  5. Avoid Being Socially Inept
  6. Don’t Overstay Your Welcome
  7. Hand out Your Business Card, Not Your Resume
  8. Follow Up and Through

Read the full article on FINS.com.

Career-ology Publishes Free Tools

Today, Career-ology published two free resource available.

The first tool, Overview-LinkedIn, provides an overview of the key features and functions of LinkedIn, tips on getting started and a list of additional resources for training.  LinkedIn is most popular professional social media site with more than 100 million members.  Are you on LinkedIn?  If not, you should be.

The second tool, Interview & Meeting Prep, can be used to prepare for an interview, a business meeting or networking situation with colleagues, customers or clients using popular social media tools and websites.  The information you collect will help you to establish a meaningful connection with the people you meet.  By learning more about the person with whom you are meeting, you can increase the likelihood of finding points of common interest.

To download these free tools (.pdf) from Career-ology, click on the Resources page.

Thank You Notes Increase Your Chance of Success

This is from a national survey of more than 2,800 U.S. employers, conducted by CareerBuilder.

  • More than one-in-five (22 percent) hiring managers say they are less likely to hire a candidate if they don’t send a thank-you note after an interview;
  • 86 percent say it shows a lack of follow-through;
  • 56 percent say it sends the message that they aren’t really serious about the opportunity;
  • 89 percent of hiring managers say it is OK to send a thank-you note in the form of an e-mail, with half saying it is actually the way they prefer to receive them;
  • IT hiring managers are the most eager to receive e-mail, rather than written thank you notes;
  • The majority of those in the financial services like hand-written and USPS delivered notes better, but say that e-mail is still acceptable.

Thank you notes are not just for interviews.  Invest 5 minutes to stand out from the crowd after meeting a customer, prospect, mentor or business partner.  If speed is critical (i.e., timing is an issue) such as an interview or a competitive sales situation, send an email and a hand written note.  If speed is not critical, always opt for the hand written note.

So what should be included in a thank you note? . . .  Read the full CareerBuilder post here.