Why read this book? The seven steps in this book provide a roadmap for creating “Brand YOU” by employing the same concepts used in traditional commercial brand management such as brand attributes, brand essence, brand image, and brand insistence. Step one includes a brand audit to assess your current state and the book concludes with step seven, a detailed action plan to implement your Brand YOU. The authors have worked with some of the best brands on the planet including Coca-Cola, McDonald’s, Wal-Mart, Delta Airlines, and Marriott.
Why read this book? Ranked a top seller by the New York Times, Washington Post and e Wall Street Journal, To Sell is Human explains sales 108 in a way that applies to everyone—in every field. Pink, the author of Drive and A Whole New Mind, is an exceptional writer and lays out a convincing argument as to why “moving others” is a critically important skill in your career and your life.
Eat That Frog
by Brian Tracy
Why read this book? Written by the international best-selling author and leader in professional development, Eat at Frog will help you jump- start your professional development (or any other task in your work) with twenty-one proven methods and techniques. These methods are integral to accelerating your career: #7 Focus on Key Result Areas, #10 Take It One Oil Barrel at a Time, #11 Upgrade Your Skills, #13 Identify Your Key Constraints, #21 Single Hand Every Task.
Why read this book? This best-selling book about punctuation entertains while it educates. The English language is complex and punctuation can intentionally (or unintentionally) add meaning to a word. Consider the book’s title, “Eats, Shoots & Leaves” or an alternative “Eats Shoots & Leaves”—not a subtle difference. Punctuation is too easy to get right. You don’t want a mistake here.
Mastery: The Keys to Success and Long-Term Fulfillment
by George Leonard
Why read this book? This book is a bit esoteric, but I’ve included it here because “practice” and “mastery” are at the core of accelerating your career experience. I first learned of Leonard’s book through my own Aikido practice and really admire his Yoda-like lessons. These lessons transcend career and include all aspects of life.
Practice Perfect: 42 Rules for Getting Better at Getting Better
by Doug Lemov, Erica Woolway, Katie Yezzi
Why read this book? If you question the value of practice in your career, this is a MUST read. Many of the rules will show you how to set up practice routines for skills where the solution is not obvious. Rules most applicable to accelerating your career experience include: #1 Encode Success, #4 Unlock Creativity . . . With Repetition, #7 Differentiate Drill From Scimmage, #9 Analyze the Game, and #10 Isolate the Skill.
Why read the book? This book is written for a broad audience—from the LinkedIn novice to the advanced user—and includes instruction on using the tool and detailed strategies for creating your profile, building your own professional network, and engaging with groups. You can download a full copy of the book for free and access tools, videos, webinars, and self-assessment tools.
The Power of Habits: Why We Do What We Do In Life and Business
by Charles Duhigg
Why you should read this book? You will dive deep into the science of habits and learn how to harness the power of habits to accelerate your career experience. Duhigg, an award winning business journalist, also explores institutional habits and the idea of keystone habits that can be used to turn around organizations like Alcoa, the Fortune 500 manufacturing company, or products like P&G’s Febreze air freshener.
Why read this book?
So much more than about networking, this book is an up- date of the original classic written by Dale Carnegie in 1936. The original title is often cited as the book that launched the entire self-help genre—currently an $11 billion industry, according to New York Magazine.
Why read this book? This is a superbly written parable whose main message is that in business, as in life, it is better to give than to receive. The Go-Giver is both inspirational and aspirational as you build your professional network. I can’t recommend it highly enough.
Adapted from my new book, Career-ology: The Art and Science of a Successful Career, Chapter 3: Professional Networking. Click here to download 2 chapters of the book for free! Available on Amazon today.
About Jeff Chapski
Jeff Chapski has coached and mentored hundreds of college students and recent graduates as they started their first jobs and launched their careers. Recalling the important skills and lessons he learned early in his own career, Jeff started writing a blog at Career-ology.com to help new professionals succeed at work. Read more...
Sign up for our mailing list and receive 2 free chapters of the book!