Email Dominates Your Day

The task of emailing consumes about a fourth of the average worker’s day, according to a 2012 report done by the McKinsey Global Institute and International Data Corporation. A separate survey estimated that the average corporate email user sends and receives about 105 emails per day.

Despite the many efficiencies of email, the sheer volume means you’ve got to use this tool effectively or else it can dominate your workday. Consider these issues:

  • Emails can be issued at a rapid- re pace generating multiple responses for a single subject.
  • Emails can be distributed to hundreds (or thousands) of people in an instant.
  • Email communications have replaced many face-to-face communications. A study done by officebroker.com found that 68 percent of respondents preferred email to face-to-face communication.
  • People will read your emails at different times, so the “conversation” can get out of sync. This is especially true when more people are included in the thread. Also, consider the impact of different time zones.
  • Many professionals use their email inbox as their “to do” list and/or a project management system despite its inherent weaknesses for this purpose.  Do not use your email inbox as a task management system. It is very inefficient.
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