These are highly simplified examples, but they do emphasize several key points. First, in my experience, 99 percent of networking situations begin with ”What do you do?” You will be ready to answer effectively if you’ve prepared and practiced a short response that includes a hook and you have a well thought out long response. Is your hook eliciting the follow-up question or comment you intend? If not, consider changing it. It’s impossible to predict with certainty how people will respond, but being prepared will enable you to modify your answers as necessary.
Second, because you are prepared for the opening part of the networking conversation, the rest will probably flow smoothly. The result: better outcomes in relationship building. There is a lot more to establishing and maintaining a professional network than an introductory conversation. Of course, your responses will change as your career develops. Your responses also may vary with your goals for a particular networking situation.
Third, professional networking is not about a transaction (get- ting a job, making a sale, acquiring a client, investor, etc.). Instead, it is about building a mutually beneficial relationship in which the mutual bene t accrues over time. e examples here focus only on one side of the conversation. Your preparation and approach to the networking conversation might help guide the person to whom you are speaking if they are less well prepared or less comfortable.
Finally, always enter a networking event or situation with the mindset of what you can do to help someone else. As you are looking for these opportunities, you can help others help you by clearly describing what you do and whom you’d like to meet.