Jan Vermeiren and Bert Verdonck have written the second edition of “How to REALLY use LinkedIn” and are making it available for free. Vermeiren’s first edition is one of my top recommendations on the subject of LinkedIn.
The 2nd Edition has been completely revised and there are 53 extra pages which include:
- Passive, active and proactive strategies for people who are looking for new customers, new employees or a new job.
- How to be better prepared for offline events using LinkedIn.
- A brand new chapter about how organizations can use LinkedIn (versus individuals) including the new LinkedIn Strategy Matrix© for Organizations.
Finally there is the new free “Video & Tools Library” with video tips, assessments, tools and webinar recordings. The book can be downloaded for free from http://www.how-to-really-use-linkedin.com (the library can also be found on that website).