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Lack of Customer Awareness

A high level of customer awareness is critical in all situations. Here are some scenarios to avoid:

  • Driving a Hertz rental car to a meeting with an Avis custom- er. (You might also want to hide your Kia in the parking lot, if your meeting is with Ford.)
  • Ordering a Pepsi for lunch with a client from Coca-Cola. (Although, it’s likely that the Coca-Cola people wouldn’t eat lunch in a restaurant that served Pepsi.)
  • Sending a FedEx package to your customers at UPS.
  • Wearing a Burberry scarf to a presentation at L.L. Bean.

While it may seem implausible, these scenarios happen often, especially to new professionals who haven’t yet developed their customer awareness.

From Chapter 6: Sales and Negotiation Skills

What is the secret to making networking fun?

Do you dread networking? Does the thought of it make you anxious or uncomfortable?

Do you want to know the one secret to making networking fun? Here it is:  Approach networking with an attitude of giving. Focus on how you can help other people.

Everyone has something of value to share. No matter their age, experience level, or current employment status, everyone has something to o er in a networking situation. You have former college classmates, current friends, and neighbors who work in a variety of industries and organizations. Perhaps someone in your network is an entrepreneur, went to graduate school, or worked overseas. I know that at some point in your life, you’ve visited a doctor, eaten in a restaurant, taken a vacation, or volunteered your time with a not-for-pro t or political organization.

These are just a few of the resources that you bring to any net- working situation. And none of these resources depend on your age, seniority, or ability to hire. Everyone has something to bring to a networking situation.

Several years ago, I met a recent graduate at a networking event. At the time, I was almost 20 years older than he. We talked about his interests and my previous experience in the financial services industry—one of the few things we shared in common, at least on the surface. As the conversation progressed and he asked me about my current professional interests, we discovered that I was in the same business as his father and he made an introduction as a follow-up to our meet- ing. Neither of us could have anticipated this when we met.

Everyone has something to offer in a networking situation— no matter the difference in age or experience.

Reading List: To Sell Is Human – The Surprising Truth About Moving Others by Daniel Pink

Why read this book? Ranked a top seller by the New York Times, Washington Post and e Wall Street Journal, To Sell is Human explains sales 108 in a way that applies to everyone—in every field. Pink, the author of Drive and A Whole New Mind, is an exceptional writer and lays out a convincing argument as to why “moving others” is a critically important skill in your career and your life.

TOASTMASTERS INTERNATIONAL (TM)

When it comes to mastering public speaking, there is no greater resource than Toastmasters International. Toastmasters International offers its members a venue for practicing communication and leadership skills.

Clubs meet regularly and members fulfill different roles at each meeting. There is a proven curriculum of increasingly more challenging topics, techniques, and formats. Fellow club members evaluate speeches for each other. They also give support and encouragement to speakers of all abilities. Toastmasters In- ternational has grown to 14,650 clubs in 126 countries since its founding in 1924.

I encourage you to join Toastmasters. Each club has its own personality, so visit several clubs to nd the one that best suits you. Visit the Toastmasters International website to nd a club near you. https://www.toastmasters.org/

Why public speaking and presentation skills are important

Failure to prepare is preparing to fail. -BENJAMIN FRANKLIN

You may be the smartest person in the room, but if you can’t speak effectively, no one will know it. Your managers, peers, colleagues, customers, clients and investors will judge your skills and abilities by the way you speak.

If you are one of those people who are deathly afraid of public speaking, you are not alone. Many studies say that people rank the fear of public speaking higher than the fear of death. Jerry Seinfeld said it best: “At a funeral, the average person would rather be in the casket than giving the eulogy.” You may say that it isn’t fair or accurate to judge a person’s professional abilities by the way they speak in public, but that’s the way it is. Many things in the working world aren’t fair. Like it or not, you will be judged by the way you speak.

You might hope to avoid public speaking as part of your job. If you chose to be an accountant, so aren’t fair. Like it or not, you will be judged by the way you speak. You might hope to avoid public speaking as part of your job. If you chose to be an accountant, software programmer, or investment banker because you believe that as long as your debits and credits balance, your software functions, or your deal closes, you won’t have to speak in public. at could not be farther from the truth.

Job function doesn’t matter. Your role in an organization doesn’t matter. Your ability to express your ideas, thoughts, and opinions verbally will have a great impact on your career. You will still need to sell a product or service to a customer, rally your team to take action, persuade a business partner to adopt your viewpoint, convince an investor to invest, or argue your case before a jury. I am defining public speaking in the broadest possible sense. It includes speaking to three colleagues in your weekly staff meeting, speaking to a small group during a conference call or video chat, speaking to 30 potential clients in a sales

I am defining public speaking in the broadest possible sense. It includes speaking to three colleagues in your weekly staff meeting, speaking to a small group during a conference call or video chat, speaking to 30 potential clients in a sales presenta- tion, or addressing a crowd of 300 at an industry conference or trade show. The size of your audience doesn’t matter. The same skills are required.

Reading List: Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation by Lynne Truss

Why read this book? This best-selling book about punctuation entertains while it educates. The English language is complex and punctuation can intentionally (or unintentionally) add meaning to a word. Consider the book’s title, “Eats, Shoots & Leaves” or an alternative “Eats Shoots & Leaves”—not a subtle difference. Punctuation is too easy to get right. You don’t want a mistake here.

Developing Your Professional Relationships: The Key to Your Professional Success

Developing your own professional network will lead to more success than almost anything else you do in your career.

Developing relationships with people who want to and are able to help you is a worthwhile investment of your time and resources. These are the people who will help when you need it most. is is a long-term investment of your time in building relationships with other people. Your professional network will be developed and maintained over your entire career.

Your professional network will be developed and maintained over your entire career. Actively participate in your network and help others, as you would like others to help you. Maintain these business relationships in good times and bad—while you are fully employed, unemployed, or in between. A strong professional network is as valuable to a  first-year employee as it is to the CEO. It is as important to someone working in a tech start-up in Silicon Valley as it is to the person teaching elementary school. Developing your own professional network will lead to more success than almost anything else you do in your career. It is the key to your professional success.

Written communication can make or break your career – Part 1

“It’s none of their business that you have to learn to write. Let then think you were born that way.” – Ernest Hemingway

Written communication can make or break your career. The importance of your ability to write clearly, concisely, and correctly cannot be emphasized enough. For better or worse, the quality of your written communication will directly reflect on your underlying talent and ability. e better you write, the more competent people will think you are. Consider this very common scenario: Your supervisor asks you to draft a presentation for an important meeting. It may be to introduce a new product, to analyze your organization’s competitors in a new market, or to research a new government policy. This is the first major assignment for which you’ve been given primary responsibility. Naturally, you are eager to do well and impress your supervisor and colleagues.

You begin with online research. You study data from a re- cent survey and analyze public documents. You read dozens of relevant news stories. After a full week of collecting and analyzing facts and figures, you are ready to document your research and conclusions in a presentation to your supervisor and colleagues. While you may have done outstanding research and analyzed vast quantities of data, unless you can produce an equally high quality, written summary of your conclusions, your hard work won’t matter. You will be judged based only on the end product, the presentation. And if that presentation is poorly written, all of your research and analysis will fall under the same negative shadow. You cannot escape it. Poor quality written communication in the workplace is a career black hole —a nearly inescapable trap—that can break your career.

Read Part 2 of this post. –>

NAME TAGS DON’T DESERVE MUCH THOUGHT, RIGHT? WRONG!

At a networking event, you will meet people for the first time and you want to give them the maximum opportunity to remember your name. Attach your nametag very high on your right lapel. Do this because you are usually extending your right hand to shake, so that side of your body will also be slightly extended forward. This makes it easier for the person to read your nametag without having to look across your body.

The Key for Your Success

Professional success in every industry is a team effort. Who is on your team?

Most successful people will say that networking has played an important role in their careers. I would challenge anyone who claims that his or her success was completely self-determined. No matter what your career, a professional network can be extremely helpful.

Actors, athletes, artists, and musicians, in addition to business people, civil servants, politicians, medical professionals, lawyers, teachers, doctors, and not-for-pro t professionals all bene t from the relationships nurtured by a robust professional network.

Professional success in every industry is a team e ort. Your team or your professional network may include people within your own organization, your industry, or related industries. It may also include your business partners, former colleagues, col- lege classmates, and people who belong to the same professional associations.