The Problem With Your Elevator Pitch–And How To Fix It

To be fully prepared for a networking event, you need to have your elevator pitch.  Much has been written about crafting this short 20-30 second introduction about yourself and your business, company or services.  Much of what has been written is not good advice.

My advice to craft your elevator pitch (also referred to as your “30-second pitch”) is to provide at least one interesting hook which prompts the listener to ask another question about what you do.  Alternatively, it should provide enough color that it is memorable while also easily conveying what it is that you actually do.

Deborah Greyson Riegel offers some very sound, practical advice in her Fast Company article.  Here are the highlights:

  • Don’t speak the way you write.
  • Utilize common vernacular (aka, use the simplest language possible).
  • Turn your pitch into a question.
  • Practice saying your pitch out loud, with feedback.
  • Be willing to forgo your pitch entirely.

Read the full article.

Deborah Grayson Riegel is a communication and behavior expert, and is the president of Elevated Training Inc. and MyJewishCoach.com. She is the author of “Oy Vey! Isn’t a Strategy: 25 Solutions for Personal and Professional Success.”

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